منابع مشابه
Essays on Advertising and Price Collusion
Title of Dissertation: ESSAYS ON ADVERTISING AND PRICE COLLUSION Kartikeya Singh, Doctor of Philosophy, 2005 Dissertation directed by: Dr. Deborah Minehart University of Maryland, College Park Chapter I: Persuasive advertising alters consumers’ tastes and creates brand loyalty. The established view in the economics literature is that such advertising is anti-competitive and results in higher pr...
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متن کاملThree Essays on Econometrics
This thesis consists of three chapters that cover separate topics in econometrics. The first chapter demonstrate a negative result on the asymptotic sizes of subset AndersonRubin tests with weakly identified nuisance parameters and general covariance structure. The result of Guggenberger et al (2012) in case of homoskedasticity is shown to break down when general covariance structure is allowed...
متن کاملEssays on New Product Development
Title of Dissertation: ESSAYS ON NEW PRODUCT DEVELOPMENT Lan Luo, Doctor of Philosophy, 2005 Dissertation directed by: Professor Brian T. Ratchford and Professor P.K. Kannan Department of Marketing My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development. In the first essay, our focus is to develop a method...
متن کاملThree essays on brand equity
This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain. My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the retail level measure of b...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2017
ISSN: 1556-5068
DOI: 10.2139/ssrn.3321990